BEHIND THE ROMEO’S GIN PROJECT, THERE’S A SERIES OF 24 MONTREAL ARTISTS. WE ASKED THEM A FEW QUESTIONS IN ORDER TO UNDERSTAND THEIR VISION AND THEIR EXPERIENCE OF ROMEO’S MUSEUM, CANADA’S FIRST URBAN ART MUSEUM!

Q : How does it feel to be part of 24 artists working on the same project ?

A : I think it’s pretty cool. One of the the things that i love about street art, traveling and painting is meeting other artists. When you go to a festival, you painting along aside all of these artiste so you learn different techniques. Ya, I think it’s really cool.

Q : How do you find the experience of painting in a staircase ?

A : It’s interesting. I’ve actually painted a bunch of staircases, it’s not my first time. They’re always kind of interesting. they are uncomfortable to work in but is’t nice. I think peoples really appreciate it because usually when you are in a staircase you are kind a in a hurry. With this project, I want people to stop. Take a look in front of them and just be wowed in the staircases.

Q : What is a museum for you?

A : I think a museum is a group of artwork and artists. An interesting space where people can go for free and just appreciate art for what it is.
Infused with Canadian imagery, WhatIsAdam’s style is reminiscent of vintage comics and pop art. WhatIsAdam has a diverse studio practice, including silkscreen prints, large-scale murals, installation work, as well as a proclivity towards using found objects as his canvas.

MAPLE LOVE

This mural is a comical exaggeration of the love for Maple Sirup in Montreal. The ‘Sizzurp’ label is a pop culture reference, and the graffiti background continues to add to the contemporary references in the work.
-Whatisadam