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#ARTOFGIN IN THE MARITIMES JASON BOTKIN'S MURAL IN HALIFAX
Yes, Art is Everywhere.
To showcase Canadian artist Jason Botkin's beautiful mural in Halifax, Freak Lunchbox, we not only put it on our Maritime-exclusive romeo's gin edition 07 label, but we took it our way into 7 local bars. We extracted textures and colors from the mural and gave them to each bartender to inspire them to create a liquid reinterpretation of the mural, bringing art to life even through a cocktail!
For every cocktail sold from this initiative, $1 will be donated to the PangeaSeed Foundation, for the conservation and protection of the oceans.